Brand Story

This set of icons is designed to help future generations to illustrate the timeline of the deterioration of environmental conditions to support most life on earth.



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BUSH FIRES

Meaning
Generally: Forest and bush fires.
Specifically: Indicates the time Australia burned out of control (2019-2020).

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GLOBAL PANDEMICS

Meaning
Generally: Global Pandemics
Specifically: The Covid-19 outbreak (2020)

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PLASTIC SOUP

Meaning
Generally: Plastic pollution
Specifically: The point when the mass of all plastic in the oceans is more than the all organic mass.

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AVIATION POLLUTION

Meaning
Generally: Excessive pollution caused by air travel
Specifically: The rise in use of budget airlines and private jets.

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DEFORESTATION

Meaning
Mass deforestation and destruction of earth's O2 supply for financial benefit to the food and mining industries.
A two for one deal!

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FLOODING

Meaning
Catastrophic flooding of coastal areas due to global warming, subsequent melting ice caps and subsequent subsequent rising sea-levels.

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OVER POPULATION

Meaning
Critical overpopulation of the planet.

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PESTICIDE POISONING

Meaning
Overuse of aggressive pesticides has damaged and poisoned top-soil and natural food chains beyond their ability to recover.

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